Just as plausible as any other theory I’ve seen

I like the latest “why the recording industry is in the tank” theory from Esquire this week–it’s not the same old piracy or consumer selectivity or even “end of format shifting” arguments, but instead a simpler economic argument. I have no idea whether or not it’s any more true than any other, but it seems just as plausible.

Here’s the conclusion:

Print Anyone Seen My $4.2 Billion?

Whenever writers try to explain the collapse of the music industry, they inevitably blame the labels themselves; they point out how wasteful and inefficient the corporate structure was at places like Elektra and Chrysalis, and how unfair it is to charge kids so many dollars for a disc that costs pennies to make, and that modern consumers have come to the realization that “music longs to be free.” This may all be true, but I’m not sure it’s a viable explanation for things like huge layoffs at Def Jam. Lots of industries succeed despite being poorly modeled. What happened is this: Young people needed more money to pay for their rising levels of self-imposed debt, so they unconsciously gravitated toward the first technology that provided a cost-saving alternative. Because four-minute digital-song files are relatively small (and thus easily compressed), ripping tracks for free became the easiest way to eliminate an extraneous cost. It wasn’t political or countercultural, and it had almost nothing to do with music itself. It was fiscally practical. It was the first, best solution.

People didn’t stop buying albums because they were philosophically opposed to how the rock business operated, and they didn’t stop buying albums because the Internet is changing the relationship between capitalism and art. People stopped buying albums because they wanted the fucking money. It’s complicated, but it’s not.

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This work by Chris McLaren is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 2.5 Canada.