Forget Investment–what about retail?
And now, from the Pohl & Kornbluth category, an article about a study of a drug that makes the recipients more prone to trusting people:
In the first experiment, they played a game in which an “investor” could choose to hand over to a “trustee” up to 12 units of money that are each equal to .40 Swiss franc, or about 32 cents. The trustee triples the investor’s money, then gets to decide how much of the proceeds to share.
Of 29 subjects who got oxytocin, 45 percent invested the maximum amount of 12 monetary units and, in the researchers’ words, showed “maximal trust.” Only 21 percent had a lower trust level in which they invested less than 8 monetary units.
I can imagine people going a little distopian nuts on this–mists of this drug in the air at political rallies, etc., but the thing that really worries me is the potential retail aspect: malls full of this stuff, and the complete and utter eradication of the tiny little bit of sales resistance that I have.


June 6th, 2005 at 12:41 pm
You didn’t mention what I think is the most interesting part. During childbirth, and immediately following, oxytocin levels in both the mother and the father are significantly raised (in fact, oxytocin in the mother is what starts labour), which they believe is an evolutionary feature to ensure that parents will look after their babies. So that tiny little creature that seems utterly helpless when it is born has actually drugged you into taking care of it.
You may have been right after all Chris - it may be a big cult.
June 6th, 2005 at 12:51 pm
I wasn’t aware that you ever left the house, so until they can deliver scent hormones reliably through the Interweeb into banner adds, I’m sure you’re safe.